How Wealthfrom helped a local business save money and increase Business
Wealthfrom.com were appointed to handle the
marketing and advertising for a local start up business called Dryspace Maintain Ltd. During an initial meeting it
became apparent that Toni the director had planned on using traditional methods of advertising to promote the
business. This included a yellow pages advert and some local press adverts to promote the local aspect of the
service. The first problem with this method of promotion was the cost, the Yellow pages ad was to be around
£6000 and the local press adverts would run at about £60 per week for a basic black print text ad. This gave an
initial budget of £11,750 inc vat for the first year but more importantly as a new advertiser Dryspace would
have to fund the £6000+vat up front for yellow pages and one months local press charges up front too (to get the
lower card rate). The cost of all this meant an up front payment of around £6,240.00 + vat total -
just short of £7,500.00 Add to this whatever time Toni had to spend on creating, booking and placing the
ads. The second problem was that the yellow pages had recently been published and it was some 10 months to the new
publication date - a long time to wait for customers.
At Wealthfrom.com
we use our simple logic approach to this. We take all the facts, check viability and
create the outline for your advertising program.
In the case for Dryspace Maintain it looked like
this...
1.Timescale, ASAP - easy, we could be
up and running in *days not months.
2. Budget, £10,000 - easy, can shatter this budget with a very effective campaign.
3. Cashflow - No problem, Wealthfrom works on a low ongoing **monthly payment system where clients pay
for work as it is done and not up front. This includes all costs, fees and design works. In this particular case
the costs worked out as follows - Initial set up, website design and creation, Initial SEO, sitemap, google places,
advertising campaign, text campaign, QR codes and directory entries = 6 months at £200, ongoing cost after six
months of £60.00 which includes ongoing site seo, site changes and updates, local press ad, one additional web page
every six months and ongoing consultancy all included in the price. Total cost year 1 £1320.00, total cost
year 2
4. Results must be trackable - Yes, We include a full statistics suite with our website packages, you can log in
24/7 and look at live, real time results to see how your site is performing.
Notes
* Average campaign tunaround time to live start is around
10 days
** Wealthfrom systems are paid on an an as delivered basis, whilst you will be found online from
day one the systems we use will take around six months to reach full strength, this is due to outside
influences and listing, directory and Google turnarounds.
*** Our website partners are our sister company www.Davison Internet.co.uk, all their fees and costs are
fully included in our illustrations.
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